Roti Modern Mediterranean opens first delivery-only kitchen in Smyrna to serve metro Atlanta customers faster

A delivery-first expansion in the company’s home market

Roti Modern Mediterranean has opened its first delivery-only kitchen in Smyrna, marking a shift in how the fast-casual brand is approaching growth in metro Atlanta. The kitchen is designed exclusively for off-premise orders and does not operate as a dine-in restaurant.

The new operation is intended to broaden service coverage across the Greater Atlanta area by using a centralized production site rather than a traditional storefront. Smyrna, located northwest of downtown Atlanta, was selected as the hub for this model as the company aims to increase reach while keeping the physical footprint smaller than a conventional restaurant.

How the “ghost kitchen” model changes the customer experience

Delivery-only kitchens—often referred to as ghost kitchens—are built around speed and consistency for delivery orders, with no front-of-house seating or walk-in service. For customers, this typically means ordering through delivery marketplaces or a brand’s own digital ordering channels, with fulfillment routed to a kitchen optimized for off-premise packaging and handoff.

Roti’s Smyrna kitchen is being supported through major third-party delivery platforms, including DoorDash, Uber Eats and Grubhub. The company has also tied the launch to a limited-time promotion offering $5 off first orders through February 28, 2026, available through digital ordering channels.

Atlanta fits into a broader growth strategy under Edible Brands

The opening comes after Roti’s acquisition by Atlanta-based Edible Brands, completed in February 2025. Since then, the company has pursued multiple growth avenues that combine traditional restaurant formats with non-traditional placements and distribution.

In 2025, Roti secured a vendor partnership connected to Mercedes-Benz Stadium, introducing a limited menu presence in one of the region’s highest-traffic sports and events venues. More recently, the company launched a national franchising program, with plans to target expansion markets including Michigan, Ohio, the Carolinas, Georgia, Florida and Texas.

What Roti is bringing to the metro market

Founded in 2007 in Chicago, Roti operates as a customizable Mediterranean fast-casual concept centered on bowls, salads and wraps. The brand’s current footprint includes corporate-owned locations in Chicago, Washington, D.C., and Minneapolis, along with an Atlanta presence connected to Mercedes-Benz Stadium.

• New Atlanta-area format: delivery-only kitchen in Smyrna
• Distribution: delivery marketplaces plus digital ordering channels
• Broader plan: expansion through a mix of non-traditional units and franchising

The Smyrna kitchen is positioned as a test of how delivery-first sites can extend metro coverage without adding dine-in dining rooms.

The move underscores how restaurant brands are increasingly using flexible kitchen footprints to reach new neighborhoods, evaluate demand, and scale distribution through delivery networks—particularly in large, dispersed metros like Atlanta.