Jamestown joins North Point Mall redevelopment effort as Alpharetta weighs NHL arena and mixed-use district

Jamestown selected for pre-development work at Alpharetta’s North Point Mall site

Jamestown, the Atlanta-based real estate firm known for redeveloping Ponce City Market, has been selected to help reposition the 100-acre North Point Mall property in Alpharetta as a sports-anchored, mixed-use district that could include an NHL-ready arena site. The work is expected to focus initially on property management and pre-development steps such as entitlements and rezoning—processes that will shape what can be built, how dense it can be, and how infrastructure would be delivered.

The mall property has been the subject of multiple redevelopment concepts in recent years as traditional indoor shopping centers across the country confront long-term shifts in retail demand. In Alpharetta, North Point’s future has also become intertwined with a broader civic planning effort that envisions the surrounding district evolving into a more walkable, connected area with new streets, trails, and parks.

How an arena concept became part of the redevelopment conversation

The idea of tying the site to a professional hockey bid gained momentum in March 2024, when Alpharetta Sports & Entertainment—led by former NHL player Anson Carter—publicly proposed redeveloping the mall area around a potential arena to support an NHL expansion franchise. The NHL has not awarded an Atlanta-area franchise to date, and no expansion timeline has been confirmed.

Alpharetta has already taken steps to evaluate the concept’s feasibility. City leaders approved a $150,000 study, commissioning a sports-venue consulting firm to analyze whether an arena and related development could be supported and how it might perform economically. The feasibility work has been framed as a due-diligence step rather than a construction commitment.

Tax allocation district and planning framework set the policy backdrop

In November 2025, Alpharetta leaders unanimously approved establishing a new tax allocation district (TAD) to support long-term redevelopment in the North Point area. A TAD is designed to capture growth in tax revenues within a defined area and reinvest that increment into local improvements, often for infrastructure that enables private development.

Separately, the Alpharetta City Council adopted a long-range development framework plan in March 2025 for the North Point District. The plan outlines a multi-decade strategy for connectivity, green infrastructure, and mixed-use patterns intended to guide both public projects and private investment around the mall and nearby corridors.

Competitive landscape: Alpharetta versus Forsyth County’s “The Gathering” proposal

Alpharetta’s arena-linked concept is not the only NHL-focused proposal in the northern suburbs. A separate $3 billion mixed-use development pitch in Forsyth County—marketed as “The Gathering at South Forsyth”—has also proposed an 18,500-seat arena as a centerpiece and has advanced through local approvals tied to its broader development program.

With multiple projects positioning themselves as viable hosts, the key uncertainty remains whether the NHL will pursue expansion to metro Atlanta, and on what timeline. In the meantime, Jamestown’s role at North Point Mall signals a renewed effort to move the Alpharetta site through the approvals and planning stages needed for any large-scale redevelopment—arena or otherwise.

• Site: North Point Mall property in Alpharetta, approximately 100 acres
• Near-term focus: entitlements, rezoning, and pre-development planning
• Policy tools in play: feasibility study and a newly approved tax allocation district
• Regional context: competing arena-centered proposal in Forsyth County

Key unknowns include the project’s final site plan, financing structure for public improvements, and any confirmed NHL expansion decision.