Goat Farm’s LOOP venue will open in West Midtown, activating Georgia Tech’s emerging Creative Quarter

A new temporary arts hub is taking shape near Georgia Tech

A new venue and studio complex called LOOP is scheduled to open in spring 2026 in Atlanta’s West Midtown, expanding the Goat Farm’s footprint beyond its long-running arts campus on Foster Street. The project is designed as a cultural “activation” on a historic industrial site at 665 Marietta Street, positioned near Georgia Tech’s campus and the institute’s planned Creative Quarter district.

LOOP is being presented as a short-term initiative that will host contemporary arts programming while the broader Creative Quarter vision advances. Plans describe a mix of public-facing events and flexible interior spaces intended for performances, installations, and technology-infused creative experimentation.

Where it will be and why the location matters

The LOOP site sits at 665 Marietta Street, a former industrial property identified in university planning as the location for Georgia Tech’s Creative Quarter—an arts, creativity, and technology-focused innovation district envisioned to extend the campus’s western edge. Long-term concepts for Creative Quarter include a range of facilities for performance and rehearsal, recording and filming, makerspaces and studios, and applications such as virtual reality and AI, alongside potential mixed-use elements such as retail, dining, residential, hotel, and offices.

In the near term, LOOP functions as an early public-facing component tied to that location, aiming to draw both campus users and the wider Atlanta community into the area through programming and studio activity.

What LOOP is expected to include

• Artist studios, with current descriptions citing 17 studio spaces
• A multi-use performance and presentation venue
• Public events such as installations, performances, and immersive experiences across a planned season of programming

Construction on the LOOP facility has been described as underway, with a debut targeted for May 2026. The name “LOOP” references both a railway track pattern associated with the property’s history and the broader idea of iterative feedback loops in creative and technological work.

How it fits into the Goat Farm’s broader model

The Goat Farm Arts Center is a West Midtown arts complex housed in a historic industrial setting that has supported a large community of artists and multidisciplinary programming. In recent years, the organization has been associated with redevelopment activity at its 1200 Foster Street NW campus, and LOOP represents a separate, additional venue and studio facility in collaboration with Georgia Tech-related partners.

LOOP is positioned as both a venue and a testbed—an interim cultural layer intended to preview and help define the character of a larger district planned for the same site.

Further details on access and the full programming schedule have not yet been fully released, but the opening window and site plan place LOOP among the most closely watched additions to Atlanta’s evolving West Midtown arts and innovation landscape.